Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.
The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...
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Get Ready to See Yourself in Ads

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...
In this guide, we will deconstruct the way that expert agencies like MagnifyLab can deal with low lead generation.
Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time ...
As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third ...
No. There’s no technical evidence that your phone listens to you, except for your phone’s voice assistants. So, while your ...
India. Known for his sharp marketing strategies, data-driven decisions, and innovative campaign designs, Anaam has transformed how businesses in India ...
India, known for delivering unmatched results, innovation, and trust for over a decade. Starting his journey in performance marketing, he ...
The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...
Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.