The folks at Michelob Ultra are going all out on the Super Bowl advertising this year, and likely carrying the campaign over into the start of the Winter Olympics. The star-studded ad not only ...

The Star Trek icon, 94, is the face of Kellogg’s Raisin Bran’s 2026 Super Bowl commercial, and PEOPLE has an exclusive first look. “Will Shat here,” he announces in the funny sci-fi-themed spot.

From celebrity cameos to storylines that'll tug at your heartstrings, here's a look at the 2026 Super Bowl ads we're seeing already.

Kathryn Hahn may play Agatha Harkness in Disney's Marvel Universe, but she's taking on a real action-hero role when it comes ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful ...

In 'The Ultra Instructor,' Kosinski leveraged the movie stars and some real-life Olympic athletes to film an action-filled ...

Check out the new food and beverage commercials that will air during Super Bowl LX, like Budweiser and Instacart.