EV brands Rivian, BYD, and Lucid take the wheel to satisfy drivers who are sick of Musk’s conduct. “It’s time for me to divest from all things Elon,” one marketing exec, now an ex-Tesla owner, tells VF.

Even his own labour of love, the Grok AI chatbot, has named him as one of the largest spreaders of misinformation on X, the social media platform he bought in 2022. And amid the controversy, one Tesla driver has been laughed at and even sent death threats for his choice of car.

Billionaire White House adviser Elon Musk has played a major role in the uptick in spending in the Wisconsin Supreme Court race. NBC News’ Shaquille Brewster explains how the judicial race is providing a critical test for Democrats' anti-Elon Musk playbook.