Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

EA's fiscal third-quarter performance is expected to have benefited from steady demand for sports franchises amid ...

Ministers have pledged to lobby video game developers to start using the Welsh language in their games. Welsh-speaking youngsters are desperate to play favourities like Roblox, Fortnite and Minecraft ...

Even with a wide variety of football fans being upset with the Chiefs and Eagles facing off in a rematch of Super Bowl 57, ...

"Really good potential," Adams told The Commercial Appeal. "Obviously, limitless. He's just young. He has to learn this game of the NBA." Need a break? Play the USA TODAY Daily Crossword Puzzle.

Who are the greatest sports video game characters ever? A few real-life superstars, and a few fictional ones, top the list.

EA corrected its earnings forecast for FY2025 downwards, citing the underwhelming performance of EA FC 25 and Dragon Age: The ...

The largest insurer in California has scrapped its plan to air a commercial during the largest TV broadcast of the year. Via Alex Weprin of The Hollywood Reporter, State Farm has cancelled its Super ...

According to a report from the New York Post, State Farm canceled a commercial it planned to broadcast during the contest. The company has faced criticism in recent weeks over its decision not to ...

EA Sports is going back to school. The video game company announced Thursday it will release College Football 26 later this ...

EA Sports' beloved college football video game series won't be hitting the transfer portal any time soon. "College Football 26" will return for the 2025 season and will be available this summer ...

EA Sports has updated fans on the next installment of the College Football video game. On Thursday, it was announced on X/Twitter that EA Sports College Football 26 will be released in the summer.