TikTok beauty trends often inspire and invite users to try the newest hair hack or the buzziest skin-care ingredient.

It all started when Suzanne Lambert, a comedian from Washington, D.C., made a viral video titled "doing my makeup like the ...

TikTokers are entering their villain era. Here's a guide to setting boundaries like 'Reputation'-era Taylor Swift.

After Milk Makeup dropped its cult-favorite Hydro Grip Primer, TikTok quickly fell in love with its staying power. Because of ...