Battery giant Duracell hoped for a Super Bowl shock Sunday when it tied its well-known power units to Tom Brady, the famous ...

Remember Duracell’s PowerCheck? The idea was that a strip built into the battery would show if the battery was good or not. Sure, you could always get a meter or a dedicated battery tester ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

The brand shocked viewers when seven-time Champion quarterback and FOX NFL analyst, Tom Brady, appeared to suffer a "power ...

Life test measures how a battery endures repeated charge-and-discharge cycles at hot-climate engine-compartment temperatures. The more cycles endured while maintaining a higher voltage, the higher ...

Tom Brady's first Super Bowl as an analyst on FOX's national broadcast also included an appearance in Duracell's first Super Bowl commercial.

CHICAGO--(BUSINESS WIRE)--Duracell, one of the world’s leading battery manufacturers, unveiled its first-ever creative ad spot during the big game on Sunday. The brand shocked viewers when seven ...