The importance of direct-to-consumer or DTC marketing in China is growing, but Qumin’s Arnold Ma says cutting out e-commerce platforms completely is risky. This article is part of a Spotlight series ...

A new genre of digital-native, contemporary brands we refer to as “DTC disruptors” in China have quickly eroded market share from big brands in their respective categories. They have typically filled ...

The fashion group continues to eye an IPO and last year invested in its retail network and saw gains in Japan and North ...

Testing new platforms before they are oversaturated and overpriced allows DTC brands to engage with consumers globally in an organic and authentic way. Grow Internationally: Ecommerce allows for ...