Understand the importance of authority in online communities and its impact on trust and consumer behavior today.

The influence of external proof is important — but lasting impact comes from building it inside your organization.

Traditional website clicks are declining, while search becomes more conversational and answer-driven. For brands looking to ...

A social media takeover is when you let someone else (like an influencer or even a team member) temporarily manage your ...

The Flexible Packaging Association and other business groups want President Donald Trump's administration to intervene in ...

This superbly comprehensive and insightful publication, published for the second consecutive year, makes compelling reading for anyone doing business with China Duty Free Group or the Chinese consumer ...

Google's VP of Search explained that the definition of spam was extended and said what kind of content will get up-weighted.