The American Marketing Association (AMA) at Michigan Tech is a collegiate marketing chapter comprised of passionate students who aim to develop their business career in the field of marketing. AMA ...

The Mobile Marketing Association has released its first global code of conduct to help marketers with ethical guidelines on mobile marketing campaigns. The code builds on the MMA's code of conduct for ...

The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty also includes three former presidents of the ...