With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

The American Institute of Graphic Arts (AIGA) has unveiled a slick logo marking a bold new strategic direction for its New ...

After watching every other major automaker, Ford, GM, Mercedes, Hyundai-Kia, and even the famously cautious Toyota, and just last week Volkswagen, jump ship from the clunky CCS standard to the elegant ...

Social media influencers are in demand, with brands seeking more sponsored content. Learn how much social media stars earn and how they make their money.

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...