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Bizcommunity on MSN1d
South African elected president of AMA an opportunity for African marketing
In a breakthrough moment for Kerushan Govender and a proud one for South Africa, Govender has been elected president of the ...
Harvard Business Review2d
How Brand Building and Performance Marketing Can Work Together
Over the past 20 years, performance marketing has become the dominant approach companies use to connect with consumers. It is defined by the Performance Marketing Association as paying for results ...