Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

At the beginning of his freshman year, Isaiah Evans wasn’t too concerned about the length of his shorts. He was happy to be ...

Derrick Rose threw the first pitch at the White Sox opener and debuted unreleased adidas x Fear of God sneakers in a surprise ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

James Harden and Adidas are still going strong with their ninth signature model. Check our Sneakers news for more breaking ...

Foot Locker is selling Adidas Trae Unlimited basketball shoes for only $60 right now. The list price of the shoes is $95, so ...