AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Word got out today that the No. 1 exhibition circuit, AMC Theatres, will start running more advertising during their ...

Hold on to your butts for a Jurassic Park and Jurassic World binge-watch. I first encountered Jurassic Park one fateful day ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

The former AMC theater in Big Rapids will reopen with luxury seating and first-run movies after a major renovation.

The largest US theater chain, AMC reached an agreement with National CineMedia Inc. to run the spots, according to a statement Tuesday. National CineMedia owns and operates an ad network in major ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...