LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research.

The user base appreciates expertise and informed comment — two of B2B marketing’s strengths. Doing an AMA with the appropriate community and responding to other people’s posts and questions in a ...

Our vision is to innovate and incorporate promising technologies to communicate freely available, high-priority, high-quality content, which accelerates scientific progress and advances heart and ...

2025 TECHSHOW highlights include the unveiling of the ABA AI Taskforce findings, marketing strategy sessions, and networking opportunities. Engage with thought leaders, explore the ABA Hub, and attend ...

CEO of the American College of Physicians (ACP). “The work she has led at the AMA’s Center for Health Equity and in collaboration with the ACP and others has contributed greatly to our mutual goal of ...

Read about responsible prescribing in a pandemic, as well as a joint statement of the AMA, American Pharmacists Association and American Society of Health-System Pharmacists on ordering, prescribing ...

Digital marketing explores how technology will support organisations ... This includes accreditation from the Association to Advance Collegiate Schools of Business (AACSB) across all of the department ...