Some believe in boycoting the company of over its DEI policy change while others say this hurts minority businesses.

Community leaders in the Twin Cities are calling for a nationwide boycott of Target following its decision to end most of its diversity initiatives. The group held a press conference outside of Target's corporate headquarters in downtown Minneapolis on Jan.

A trio of Minnesotans who previously led reform efforts in the Twin Cities after George Floyd’s murder rallied more than70 people outside Target’s corporate headquarters, calling for a boycott of the retailer over changes in the company’s diversity efforts.

At a Thursday morning press conference, some Minnesotans were cutting up Target Red Cards, after the company cut out diversity, equity and inclusion (DEI) policies.

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.

Local civil rights attorney Nekima Leavy Armstrong expressed her disappointment and blamed capitalism, saying Target is putting "profits and politics over people." She also encouraged people to ...

"Target didn't understand that its decision was not only offensive, but it's bad for business," said Levy-Armstrong.

Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

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