Amazon is launching a new AI-powered tool that’s supposed to help you choose which product to buy. Now, when you look at multiple similar items on Amazon’s app or mobile website, it may display a “Help me decide” button that picks one for you based on your browsing activity, searches, shopping history, and preferences.

Amazon, the e-commerce giant, is reportedly preparing for another wave of massive layoffs among its workforce, even as it commits billions of dollars to advance its artificial intelligence initiatives.

When Amazon Web Services suffered an outage on Monday morning, it practically took down the internet with it. There went all of Amazon’s services, from its shopping hub to its Ring doorbell cameras. ChatGPT went quiet. “Smart” mattresses became unsleepable. Video games like Fortnite blinked out, as did platforms like Snapchat and banking apps.

In late 2024, Amazon introduced Rufus, a generative AI chatbot that helps people shop. It was a curious move for Amazon since the company already has Alexa, which has become a household name at this point. However, there is a difference between the two, and Rufus doesn't act like Alexa in any way.

One of the top tech analysts on Wall Street says other cloud providers are doing better in the generative AI era.

A mid the wave of hype over artificial intelligence, a growing chorus of fear has sprung around software engineering, where executives are threatening to automate swaths of work. But an ongoing overhaul at America's second-largest private employer has a more immediate warning - already on warehouse floors.

Amazon's AI systems and advanced technology will create a "safe, more productive" environment for employees as the e-commerce giant plans to avoid hiring 600,000 workers by 2033.

Amazon Web Services struggles to find AI solopreneurs and bootstrapped startups, highlighting a blind spot in its customer discovery process.