As part of the campaign, Dove is expanding its Body Confident Collective, bringing together high-profile athletes, coaches and advocates to help protect girls’ confidence on and off the field.
The B2B strategy director explains why AI works best as an accelerator, not a replacement, and why data-driven creativity is now table stakes.
As culture shifted into group chats, TikTok feeds, and always-on platforms, brand discovery stopped happening in one place.
Mozilla has launched a new brand campaign, ‘Choose Your Future,’ reframing its annual State of Mozilla report as a cultural statement rather than just a download. The work positions Firefox as a ...
The VCCP CMO and ESG lead explains why emotional impact, not optimisation, is what earns attention and sustains growth.
A rebalancing is imminent as companies that rushed to adopt AI without clear strategy reassess, says Caroline Clark at The Radish Agency. The good news is that creativity should retake the lead role.
Everyone wants to get their money’s worth at the Super Bowl. Turns out all you have to do is waste it. You can vote for E-Trade’s ‘Monkey’ as the Best Super Bowl Ad Ever here.
In 2026, the panel agreed, awards are not about chasing trophies for their own sake. They are about showing that good thinking, well executed and honestly measured, still matters and still stands out ...
Omnichannel marketing has been considered the gold standard for brands navigating an increasingly fragmented media landscape and fluid shopping behaviors. The ambition to be present wherever consumers ...
Speaking at The Drum’s Predictions, behavioral scientist Sian Conway-Wood said 2026 will reward brands that reduce friction rather than add noise. With attention stretched thin, she argued, ...
Speaking at The Drum’s Predictions 2026, the vice-chairman of Ogilvy UK warned that businesses are sleepwalking into a future defined by cost-cutting and regulatory fear. AI, he argued, is being sold ...
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Tom Goodwin: I was wrong about influencers. Here’s what I’ve learned about working with them.
At The Drum’s Predictions event, Tom Goodwin outlined the macro and micro shifts he sees happening in the advertising world.
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