If you subscribed to the old adage ‘All publicity is good publicity’, prepare to think again. We’ve established that AI ...

“Give chicken the night off,” says the voiceover as the pack shot appears, which would normally be the end of the ad. But they’ve saved the best for last. The hen is now decked out in pink sequins, ...

Mark Ritson looks at the expansion of CMO to include customer, growth and experience. He explains why the title is now unable to stand on its own. Last week, the huge American retailer Target ...

As cultural and economic influence spreads beyond traditional Western hubs, Tátil global CCO Ricardo Bezerra makes the case for a more distributed agency model. Imagine a global agency with multiple ...

Converse has pulled a campaign image and apologized after an apparently innocuous piece of fashion photography spent nearly two weeks online before suddenly becoming a social media liability.

Consumers are approaching the end of the year more cautiously, with many reconsidering what deserves their money. Almost three-quarters are cutting back on non-essentials, 63% are putting off bigger ...

Hybrid personalization isn’t a compromise. It’s recognition that not every interaction deserves the same investment, and that ...

Burn Boot Camp named Ilona Maher its Chief Motivation Officer, Temptations opened a pop-up bodega for New York’s shop cats and Kraft Singles made Andy Reid’s cheeseburger habit the star of a ...

OpenAI president Greg Brockman has declared that “taste is a new core skill,” while Sam Altman has also talked up taste as ...

To be sure, that $3bn is the result of an impressive 18% growth rate that outpaces growth in the industry as a whole. But ...

Imagine it. Guinness’s the Surfer, obstructed by a QR code and a call to action. Not only would it ruin the majesty, but ...

That refusal is what today’s drinks industry has forgotten how to do.