Follower counts, long considered the gold standard of social media success, are losing relevance as shareability and reach ...

Snapchat’s “Say It in a Snap” campaign debuts in Australia, emphasizing everyday communication on the platform through ...

Instagram is implementing a new policy requiring users to have at least 1,000 followers before they can access live streaming ...

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new ...

Australian TikTok comedian Maddy MacRae has conducted a five-day residency at Singapore’s Changi Airport as part of a new influencer-led campaign called “The Week-Long Layover.” The activation, which ...

Latin American influencer marketing agency Goldfish has transformed campaign planning from intuition to analytics by developing proprietary data systems that predict creator performance and measure ...

TikTok has launched its “Footnotes” feature for U.S. users, allowing community members to add contextual information to short ...

In March, Creator Sports Capital made its most decisive move yet in the creator economy, leading a $45 million investment ...

The path from Mexico City to reaching the world’s most valuable brands isn’t on most agency roadmaps, but Pedro Garassino ...

The UAE Media Council has launched a new mandatory permit system for individuals who publish promotional content on social ...

Adelaide-based talent and brand partnerships group Launchd has acquired influencer agency Hoozu from Izea Worldwide Inc, ...

The Future Sound Awards is a mainstream music competition for AI-generated content, establishing a global platform where ...