Next up in Media4Growth’s series on ‘AI & Creative Ownership’, Anuya Jakatdar, Co-Founder & Chief Creative Officer, Bare Bones Collective, speaks about AI-generated creativity, the viral Amul ...

Heineken has concluded its global marketing agency ecosystem review, announcing a refreshed agency structure aimed at ...

OpenTable has unveiled an emotional Mother’s Day OOH installation in Melbourne, Australia, transforming the invisible labour ...

A Valuable Performance Medium, analyzes device-level data across hundreds of campaigns spanning seven verticals, including ...

This campaign was executed in Belgium in collaboration involving Bauer Media Outdoor Belgium and Omnicom Group ...

KitKat has turned one of Canada’s biggest sports moments into a real-time outdoor campaign, launching a contextual OOH ...

Maruti Suzuki India has renewed its media partnership with WPP Media for another year following a recent review of its media ...

Nimesh Shah shares insights into Kolkata’s fragmented OOH market, rising interest from D2C brands, and the operational ...

The mandate covers integrated media responsibilities for JLR in India, with the account estimated to be worth nearly ₹400 ...

Blinkit and low-calorie ice cream brand Minus Thirty have launched a visually disruptive OOH campaign in Bengaluru that turns ...

Under this partnership, Lamar expects to allocate more than $2 million in digital Out of Home media across the country to ...

The Brihanmumbai Municipal Corporation (BMC) has released the Outdoor Advertisement Policy 2025, introducing a unified technical and regulatory framework for hoardings, digital screens and outdoor ...