In a category with plenty of “sameness”, Starbucks Chilled Coffee is using its market leader position to move towards ...

Marketing Week’s Festival of Marketing returns in October and it’s set to be bigger and better than ever. This year’s theme ...

Careers today are non-linear and multi-directional, shaped by pivots and lateral moves. Embracing this shift is genuinely ...

Focused on scaling through new products, demographics and concept stores, CEO Ije Nwokorie believes the brand can command “an ...

Chinese challenger brand Changan has taken a “social-first” approach to launch in Europe, and now it has its sights set on ...

The grocer’s “biggest” product refresh in recent years is supported by price cuts on hundreds of ranges and an “enhanced Asda Rewards programme”.

UK marketing boss Dan Sherwood discusses championing consumers, unifying the global brand positioning and the bank’s ...

The UK’s research and evidence market, for instance, has doubled in size over the last ten years – reaching a record ...

Economists polled by Reuters had forecast a 0.2% decline in GDP, meaning that the economy outperformed expectations. The 0.3% ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Santander syncing its global business under a single brand positioning for the ...

Having lent over £2.5bn to social change projects, Triodos, the sustainable bank, is using a brand refresh to accelerate ...

Facebook to Twitter, Instagram to YouTube, social media is a valuable tool for marketers. Find out more about the latest social media marketing strategies.