Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you studied [insert name of discipline that falls under ...

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

When faced with a challenge or problem, one of the best first steps in solving - even before you start thinking-up possible solutions - is to examine and restate the problem. As Morgan D. Jones writes ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...