Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Catch up on select AI news and developments from the past week or so: Adobe and Google Cloud expand creative AI to bring Gemini, Veo, and Imagen into Adobe apps. Adobe and Google Cloud announced a ...

Catch up on select AI news and developments from the past week or so: Google explains how AI Mode determines business recommendations. Google Search VP Robby Stein says AI Mode fans out a user's ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

Catch up on select AI news and developments from the past week or so: Yelp expands AI features to make local discovery more conversational, visual, and seamless. Yelp's fall product release introduces ...

At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six ...

When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad itself, according to a new ...

Customer Experience - What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about ...