Netflix is coming out of the first quarter of 2025 in a strong position, although its ad revenue remains just a small part of ...

In other Google antitrust news, the remedy phase for the search case begins on Monday in Washington, DC. Last year, Google ...

Precise TV is hoping to make it easier for kid-focused brands to reach their target audiences without compromising on privacy.

Sabrina Sierant joined Mondelez more than 12 years ago, working on some of the company’s candy brands like Sour Patch Kids ...

Omnicom is chugging along comfortably so far this year, despite the “increased volatility in the markets” in the last few ...

Firsthand is a startup founded by two OG ad tech entrepreneurs that calls itself an “AI-powered brand agent platform." But ...

Temu has dramatically reduced advertising in the US – like, to near zero – and has fallen out of the top 10 for Apple’s and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

It’s important to have frank discussions with clients about the value of brand safety. That way, marketers can decide whether ...

The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google ...

Many advertising standards efforts gather digital dust thanks to competing interests. Here's how the industry can stop ...