Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...

The Trade Desk, which is not a SaaS company, is at the whims of fickle marketers and agencies. That’s why, when the market ...

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie ...

When used strategically, AI can produce content on par with the quality of marketers' work. What does that mean for the job ...

ChatGPT will google that for you; the Canadian TikTok shutdown gets real; and Elon’s crusage against media ratings ...

The Marketing Efficiency Ratio (MER) is a data-driven advertising metric that’s been around for many years but is now ...

Regulators care about privacy in practice, not just in theory. Having a tool or partnership in place isn’t enough to ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...