The Consumer Electronics Show may be “the event that folks love to hate,” but it’s still the place to be at the start of ...

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

CTV experts are “bullish” on the channel and believe that many of 2024’s biggest trends will continue well into 2025.

As seemingly every industry embraces retail media, grocery chains stand out with unique shopper data and insights.

Honey, a browser extension that automatically applies discount codes, is accused of defrauding users and the influencers who ...

Generative AI is quickly becoming the bedrock of the digital advertising landscape. That might sound like a bold statement – ...

First-party data is information a company collects directly from its customers, through owned channels and touch points, with ...

2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

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