Only T-two days after their return to the big screen, Mario and Luigi are blasting off again — this time, for board game night.

Claire’s is bringing new slime products to young collectors through collaborations with Sloomoo Institute, Dope Slime, and Peachybbies. The brand’s standout collaboration is with Sloomoo Institute, an ...

Hasbro is launching a yearlong campaign to celebrate the 40th anniversary of The Transformers: The Movie, the 1986 animated feature that helped shape the global franchise. The anniversary program ...

Super Impulse is bringing back Twisty Petz, the hit collectible that transforms from adorable animals into wearable accessories. Relaunching in August 2025, the line will be available on Amazon and at ...

In honor of Bratz’s 25th anniversary, MGA Entertainment is strutting its stuff with a wide range of new collaborations, collectibles, and content for fans of all ages. “What started as a bold idea 25 ...

Toys “R” Us will fling open the sash on 120 standalone retail stores as part of a massive American expansion; 40 additional ...

Integrity Toys is celebrating the legacy of Dolly Parton with three high-end collectible dolls, the first of a new series ...

The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season.

Disney Store has revealed a holiday toy lineup filled with characters, properties, and formats for fans of all ages.

The new character arrives with a camp-inspired collection of accessories, a novel, and fan experiences as American Girl ...

Mattel relaunches the Thomas & Friendsfranchise with the animated series, . Ahead of its 2027 premiere, Mattel will introduce ...

The organization also honored Sesame Workshop’s Sherrie Westin with its Global Impact Award and Mattel’s Steve Totzke with its Inclusive Leadership Award.