Find efficiencies across AI, agencies, technology, and staffing while protecting the investments that drive future demand.

They expand our thinking and open us to novel approaches, but we don’t need to review all of them. Having more creative may increase your CTR by 0.1%, and that may translate to substantial revenue for ...

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...

Establishing cross-functional oversight spanning legal, security, and ops mitigates copyright and privacy risks.

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

The agency isn't banning personalized pricing, but sellers may have to explain when and how customer data affects prices.

Agentic marketing works best when marketers can inspect the data and evidence driving an agent's recommendations.

From WYSIWYG editors to vibe coding, technology keeps shifting where human skills matter rather than simply eliminating them.

It’s been a pretty crazy few weeks in AI safety. We’ve watched agents go off the rails and do things nobody expected them to ...

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

CMOs once asked agencies to prove their value. AI could force them to answer the same question about their own teams.