The impact is particularly significant in Bahrain, where AWS said damage affected multiple availability zones — clusters of ...

Advertisers wanted reach they could see: impressions, banners, views, clicks. Audio was often what you looked at after the ...

Gen Z is changing not just how brands communicate, but what makes a brand desirable in the GCC. From self-investment and ...

Every day, marketers analyze billions of signals through AI, dashboards, search trends, CRM systems and social listening. The ...

There's a Cannes Lion holding open the door to Tarek Miknas's office, another two doubling as bookends on a shelf that's ...

Initiative, the media and communications agency part of Middle East Communications Network (MCN) and Omnicom, has been appointed media agency of record for ...

FP7 McCann MENA and MullenLowe MENA will come together to form McCann MENA following Omnicom’s acquisition of Interpublic ...

Nestlé emerged as the biggest brand mover in the UAE in September, recording statistically significant improvements across ...

Burgers were the most-ordered cuisine across the Middle East and North Africa this summer, while mango emerged as the region's top flavour, according to ...

That is one of the key findings of Brand Perspectives 2026, a new report from creative production partner MikeTeevee based on ...

Highly creative advertising ideas are more than twice as likely to receive recognition for effectiveness, according to WARC’s ...

The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar ...