Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.

Market share is the percentage of total sales in an industry or product category that belong to a particular company. Market share refers to the percentage of an industry’s sales that belong to ...

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service A competitive analysis is a critical part ...