ASIA-PACIFIC Four months after appointing Young & Rubicam Brands as its regional advertising agency, Sony has rolled out a US$4 million integrated push that the electronics giant hopes will rejuvenate ...

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Sony has launched a new ad campaign to advertise the fact you shouldn't have trouble buying a PS5 now, and the live-action trailer for it looks to be teasing something it hasn't revealed. Over on the ...

Sony has begun working on a plan to place ads inside of PlayStation games through a software developer program, according to a new report. Sources speaking to Bloomberg claim that Sony began work 18 ...

Ahead of the holiday season, many companies ramp up their marketing efforts, and Xbox and PlayStation are no different. Microsoft purchased ad space on the Las Vegas Sphere to promote the Xbox brand ...

Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...

During January 8's Consumer Electronics Show (CES) in Las Vegas, Sony literally pulled up on stage with a new electric vehicle that can be driven with the PlayStation 5's DualSense controller. The ...

Sony Interactive Entertainment’s new PS5 ad has possibly teased the long-rumored Ghost of Tsushima 2 from Sucker Punch Productions. The new trailer depicts a group of horsemen at the 43-second mark ...

Update: Sony has said that the issue stemmed from a bug, which has since been resolved. Original story follows… September 2024’s major PS5 system software update introduced an annoying change to ads, ...

Finally, Sony hired a GOOD PR firm that put out a GOOD ad. In it, Sony lampoons themselves for having the PS3 Slim details and price leaked long before they were ready to make an ...

Roblox in-game ads are coming soon, and while advertisers are heralding the platform as a leader in such technology, major players like Microsoft and Sony are reportedly set to follow suit soon. For ...