…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

When you think about video games, you subconsciously understand that the “main item” that you’re getting is the video game itself. All the other “merch” that comes from various games and franchises is ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...

Roblox features millions of such games, many of them generated by the very children who play them. Grow a Garden — essentially a remake of the legendary time-waster FarmVille — recently smashed ...

First up, we have the Lana fashion doll. At 12 inches, she’s standing at about the height of Barbie. The doll is posable, showing joints at the elbow, wrist, and knee (though they don’t look like ...