Add Yahoo as a preferred source to see more of our stories on Google. Nike ad depicting sneakers that look like lungs For several decades Nike has been the champion of sportswear, renowned for its ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

The Nike Sport Research Lab has a new home in the house of King James. Take a look inside where Nike turns athlete data into products. On a crisp, early autumn day, I approached the new LeBron James ...

With Memphis Grizzlies' star Ja Morant awaiting another return from injury, fans are more eager than ever to see one of the ...

I visited a Nike store and some of its retail partners to check out back-to-school deals. Competitors like New Balance and Adidas gained ground in popularity this back-to-school season. Nike ...

Nike Inc. shares sank after the sneaker company’s full-year outlook missed expectations, stoking investor concerns about waning demand and competition from upstarts On and Hoka, as well as rival ...

Nike Air Max Day is here, and sneakerheads everywhere are gearing up for multiple shoe releases, building on the original Nike Air Max 1, which came out nearly 40 years ago. This year’s anniversary ...

Nike continues to see double-digit growth. China, Asia, the Middle East, Africa, and North America all continue to push sales higher. Nike continues to improve its operational efficiency. The market ...

A good hat can provide comfort and protection during outdoor activities in warmer weather. The Nike Rise Dri-FIT structured golf cap is designed for both style and performance. This hat features sweat ...