Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

Men using makeup is not a common practice anywhere in the world. More so in a conservative country like Nigeria, where some Pentecostal churches often oppose makeup even for women. Beauty standards ...

Grooms at the altar this wedding season will be sporting a more polished look. Men are increasingly investing in makeup, nails and skincare for their big day, according to research from Pinterest.

In this video, I’m testing out Korean male makeup on my boyfriend, Alfred. Products used include XTM Homme All in One Cushion, XTM Homme Easy Eyebrow Pencil, Mdoc Tone Up Cream, and M’solic Guy Hair ...

TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on skin care and light makeup to maintain a healthy-looking glow. The expansion ...

In the midst of the countless beauty influencers and vloggers on social media today, there’s a small subset of Black male influencers who slay their beats with no apologies. And this fall they’re ...