Lego toymaker saw its sales flourish in the first half of 2025, thanks to plant-themed bricks and partnerships with well-known brands like Formula 1 and the popular animated children's series "Bluey." ...
Lego posted a 12% jump in revenue during the first half of 2025, reaching $5.4 billion. The company added a record 314 new sets during that period. Lego opened 24 new stores globally during the first ...
Following an enormous wave of new LEGO releases in August, September 2025 is stacked with spotlight sets that include the LEGO Icons Captain Jack Sparrow’s Pirate Ship / Black Pearl (10365), the Harry ...
Black Friday gets all of the attention, but if you have LEGO sets on your wishlist, LEGO Insiders Weekend is arguably better for maximizing deals. This is due to a stackable combination of loyalty ...
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