Now in its tenth year, the three-day festival is a place for J-fashion enthusiasts to socialise, show off their outfits and get inspiration for future looks Ten years after it started in 2010, the ...

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Cider is described as a "globally-minded, social-first fashion brand" that makes stylish clothing for the new generation. Their clothes are very affordable with most items being under $50. Their ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

Lauren Cochrane has long loved all things cute. This season, she discovers, designers are onboard, and they’re bringing a new subversion to the look. On my sixth birthday, I woke up in my bunk bed to ...

It is hard to believe that we are approaching a decade since Kyary Pamyu Pamyu reignited international interest in Japanese kawaii with her 2011 hit song “Ponponpon.” Perhaps “reignited” is an ...

This post will show you 25 cute Easter outfits for 2026, all under $100. Easter is almost here, which means it’s time to plan a cute outfit to celebrate this special holiday! And while you may be on ...