The Ice Bucket Challenge is back, but this time for a new cause. The ALS Ice Bucket Challenge that went mega-viral in the summer of 2014 had more than 17 million people on social media, and even ...

I still remember the cool rush of ice water splashing over my head in summer 2014, my body bracing itself for inevitable shivers. The original “ALS Ice Bucket Challenge” was inescapable — if you weren ...

Back in 2014, the Ice Bucket Challenge was a viral internet challenge meant to raise money and awareness for ALS (Lou Gehrig's Disease). Now, in 2025, the Ice Bucket Challenge is back with the goal to ...

The Ice Bucket Challenge is back. The challenge that splashed through social media in 2014 as people all over the world dumped buckets of ice water on their head to raise money and awareness for ALS ...

The trend that dominated social media a decade ago — and raised millions for A.L.S. research — has been reborn as a vehicle to raise mental health awareness. By Madison Malone Kircher Is it déjà vu or ...

Welcome to FTW Explains: A guide to catching up on and better understanding stuff going on in the world. You may have seen videos of people getting buckets of ice water dumped on their heads and had ...

A West Wales couple have completed a gruelling ice swimming challenge. Alistair Bell and Beth Robart took part in six swims ...