Hotel companies, which for years have been looking for new ways to lure Internet shoppers away from online travel agencies and directly to their booking sites, will gain a new competitive tool with ...

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and ...

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry. Skift Research has conducted an extensive ...

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets ...

Mirai, the provider of technology and operations support to help hotels sell in the direct channel, has today unveiled new findings on the impact of the European Union’s Digital Markets Act (DMA) on ...

A new tutorial on the Google Ads YouTube channel goes over easy, step-by-step instructions for setting up free hotel booking links. This video can help Google Ads users learn how to take advantage of ...

Hotels will now have a much easier streamlined process for adding room rates and availability to their Google Business Profiles. Hotels looking to book new travelers and capitalize on this summer’s ...

Google's latest feature drop might be a big win for summer travel As with flights, you can now track prices and set alerts for hotels Google Maps can also now pull potential places to visit from ...

The new site mirrors the UI of Google Flights and could have a similar affect on the hotel booking market. Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind ...

Hotels might finally be wresting back some control from OTAs. After years of ceding ground to the online giants, hospitality's online supplier-direct channel is now slightly outpacing OTA bookings, ...

Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to book at the site being listed. The button takes them to a direct booking form. I am honestly not ...