Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering ...

Word of mouth has always been an effective marketing tool for business. In 2013, that word of mouth is just as likely to come from a social media website or smartphone application as from a neighbor ...

Influencer Marketing has emerged as a disruptive force, pivotal in helping brands connect with their target audience. Influencers, typically individuals with a significant following on multiple social ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our ...

The fusion of technology and social media has reshaped fan-celebrity interactions, opening doors for consumer startups to harness celebrity endorsements. Social platforms offer an intimate view of ...

The film discusses a California test involving five women shoppers who were tasked with selecting common household items based on informed choices. The results revealed that many consumers are ...