Studies linked to Harvard University analyze how certain colors influence mood. These are the favorite tones of happy women ...

Colors do more than just decorate—they have this powerful ability to communicate anything. Whether you’re painting a room, picking an outfit, or designing a logo, understanding color psychology can ...

Colors significantly influence emotions and behaviors within a space. Warm colors can energize, while cool colors tend to ...

When it comes to the color black in fashion, goth culture or the "little black dress" might come to mind, and color ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...

Did you know the color someone wears may reflect something significant about the psychology underlying his or her personality traits and sexual preferences? That’s right, according to color psychology ...

Color is one of the most important choices you can make when getting dressed, not only for yourself, your style and your mood, but also for your clients. Color incites emotion and memories and gives ...

The psychology of color as it relates to persuasion is one of the most interesting–and most controversial–aspects of marketing. The reason its controversial is that most of today’s conversations on ...