Amazon's generous cancel button looks like a simple customer perk, but it is really a finely tuned piece of the company's logistics and growth strategy. By making it painless to back out of a purchase ...

If you signed up for an Amazon Fresh membership and don't want to continue with it or would like to end the trial, opting out is simple. Here's how to cancel Amazon Fresh. Go to Accounts & Lists and ...

In a 2002 MIT presentation, Amazon.com, Inc. (NASDAQ:AMZN) founder Jeff Bezos discussed the surprising success of allowing customers to cancel their own orders. What Happened: During the talk, Bezos ...