Authorities say a group of robbers stole 2,000 silver and gold coins worth more than $100,000 from the Maison des Lumières, the House Of Enlightenment, on the night of Sunday, Oct. 19.

Forget France: The Louvre Museum jewelry heist was a classic case of German efficiency.

At approximately 9:30 am, four thieves, disguised as construction workers, executed a swift and professional operation that lasted seven minutes.

Louvre Museum director Laurence des Cars acknowledged that security failures, including a lack of perimeter surveillance, allowed thieves to pull off heist.

A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign. Werne-based firm Böcker this week published a social media post featuring the now-famous image of its furniture ladder extending up to a balcony outside the Gallery of Apollo.