The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to "woke" U.S. politics.

The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

Stephen Colbert says the online uproar over Sydney Sweeney's American Eagle campaign "might be a bit of an overreaction"... and some of his fans aren't happy about it. 'The Late Show' host weighed in on the controversy over the Euphoria star's ad,