For decades, assessing the status of a soiled diaper has consisted of performing the sniff test and/or weighing a baby in one’s arms to determine if there’s been some liquid redistribution. Now, ...

Pampers on Sunday (Sept. 7) unveiled a new ad campaign and refreshed brand ethos that will underpin the marketing creative and products for the Procter & Gamble-owned diaper brand moving forward, per ...

New Pampers Cruisers 360 FIT revolutionizes diaper changes with the “yoga pants of diapers” – with no tapes and an all-around stretchy waistband designed to adapt to every wild move babies make ...

The company launched in 2019 and recently reached $200 million in revenue despite higher price points than competitors.

The smart diaper wars have truly begun. Today, Pampers unveiled Lumi, an all-in-one connected system that includes two activity sensors for diapers, a Logitech camera fashioned into a Wi-Fi baby ...

Finding the right diapers can be a daunting task. The diaper aisle at your average grocery store generally has more than five different brands of diapers and myriad sizes. There are patterned diapers ...

When football fans tune into early games on CBS this Sunday, they may notice that some very young players are using extra padding. An inspiring 60-second spot from Pampers features an array of wee ...

I am constantly working with clients to help them see that communications can be more than what you say to your audience. It can be what you do. Take Pampers. In a partnership with Koala Kare, Pampers ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. But it can't be just any human truth. Take the new Tylenol ad that ...

For decades, assessing the status of a soiled diaper has consisted of performing the sniff test and/or weighing a baby in one’s arms to determine if there’s been some liquid redistribution. Now, ...