Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

And yet, if you walk into a Starbucks today to pick up a coffee you ordered in the app, it’ll still have a handwritten note ...

Self-service condiment bars, where customers can add extra milk and sweeteners, are also being reinstated. According to local media, Niccol went undercover to Starbucks stores to gauge customer ...

For instance, Starbucks is testing new store designs at "select locations across the U.S.," Niccol said. At the same time, stores have brought back condiment bars and serving in-store coffee in ...