In a changing college football landscape, one of the few remaining constants is no more. The Rose Bowl won't start at 2:10 p.m. local time in Pasadena

Straying from the traditional 2 p.m. kickoff time, the Rose Bowl game will instead begin an hour earlier so all three New Year's Day College Football Playoff quarterfinal games are placed "in an ideal window,

Ohio State offensive coordinator Chip Kelly, left, celebrates with quarterback Will Howard (18) after the quarterfinals of the Rose Bowl College Football Playoff against Oregon, Wednesday, Jan. 1, 2025, in Pasadena, Calif. (AP Photo/Kyusung Gong) AP