The Lakers' Bronny James may be a long way away from making it as an NBA rotation player, but he's already successful in one off-the-court category.

While he didn't play much as a rookie, James is among the NBA 's best in one unique category. As shared by NBA Central on X, James is among the most followed NBA players on social media. Being LeBron James ' son has something to do with that, but Bronny has done an excellent job of building his name and brand as well.

Bronny James is making strides toward securing a spot in the Los Angeles Lakers' rotation. After a challenging rookie season, he impressed in the G League, averaging 21.9 points, 5.3 rebounds, and 5.3 assists per game.