Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

This is Halloween, this is Halloween! And sure, the date of the spooky holiday never changes, so there's really no excuse to not be ready, but that's usually how it goes. In fact, I never know what ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Rihanna posted a new YouTube makeup tutorial. At the beginning of the video, ...

Most people would say that makeup and true crime are in no way related to each other, but Bailey Sarian would beg to differ. When she first started on YouTube in 2013 after working at Sephora and ...