YouTube is updating its advertiser-friendly content guidelines to allow more videos on controversial issues to earn full ad revenue, as long as they’re dramatized or discussed in a non-graphic manner.

And if you're a parent that's always trying to find content for your children to watch, YouTube made a huge announcement today that should pique your interest. The brand just announced that it will host the largest digital library of Sesame Street content, with more than 100 episodes that will be available on YouTube and YouTube Kids.

YouTube has become the largest digital library for 'Sesame Street' content, including offering more than 100 full episodes to stream for free.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Because like TikTok and Reels, the never-ending Shorts feed of video clips can be addictive, and can keep people scrolling longer than they intend to. In order to help manage this, YouTube will now give parents a new option to implement a “Shorts Feed Limit,” so they can set an amount of time that their kids can scroll through Shorts.