Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Do you recognize this mission statement? To organize the world’s information and make it universally accessible and useful. That’s Google‘s. What about this one? To accelerate the advent of ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Making a mission statement allows you to arrange your organization without ambiguity. The best time to craft this kind of missive is as soon as you know what your business is about and what you want ...

Mission statements must represent a company’s moral GPS. They must be a combination of aspiration and dedication. This provides an interesting perspective on the value and importance of a corporate ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Opinions expressed by Entrepreneur contributors are their own. “We provide our products and services with a dedication to the highest degree of integrity and quality of customer satisfaction, ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

Opinions expressed by Entrepreneur contributors are their own. You created a mission statement for your business or nonprofit to provide your stakeholders — employees, customers, investors and others ...