As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And, for most ...

The traditional marketing funnel, which guides customers from awareness to advocacy, has long relied on a mix of data-driven insights and human intuition. However, the rise of digital touch points and ...

AI-powered visibility in travel marketing drives full-funnel integration as AI-led search and assistants reshape discovery ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Entrepreneurs rely on consistent lead generation to sustain their business. But without a marketing funnel, you don't have a blueprint for generating leads. A marketing funnel describes the ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

Thomas Ranese. For all the noise at CES about the death of the marketing funnel, Thomas Ranese is not ready to write its ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

The marketing funnel is a customer journey that begins with awareness of a product or service and ends with a purchase. It is composed of four stages: awareness, interest, consideration, and ...