Market share is the percentage of total sales in an industry or product category that belong to a particular company. Market share refers to the percentage of an industry’s sales that belong to ...

Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis (CW)." Harvard Business School Spreadsheet Supplement 510-714, February 2010.

While competition can lead to innovation and invention, it can also deteriorate the market share of existing companies. In the worst case, it can lead to bankruptcy. Market share is a company's ...

New data reveals dramatic AI market share shifts in 2025 as Black Forest Labs and DeepSeek challenge OpenAI and Google's dominance.